Skip to main content

Archives at Cornell

The Jacksons "Victory" album marketing collection

 Collection — Box: 1
Identifier: 8467

Scope and content

Photographic archive relating to the point-of-purchase marketing of The Jacksons' 1984 "Victory" album. Consisting of 137 Polaroids and 197 color snapshots (334 photographs in total), the archive includes photographs of long defunct record stores and album marketing strategies from coast to coast of the United States during a three-month time period (July-September, 1984). Each image represents a unique record store location in the United States and how one particular record album ("Victory") was represented there. The images are inscribed with specific dates, locations and store names, providing a distinct photographic narrative on how an African-American musical group's record album was mass marketed to the American public during that time. Accompanied by an original Victory/Michael Jackson tour t-shirt with Pepsi sponsorship.

Scope and content

Also includes a rare program from the 1985 African concert series Abidjan [Côte D'Ivoire] Deux Super Shows de la Solidarité dans le Pays de la Paix. The program features a page of early African hip-hop performers and break dancers, namely Sidney, Junior and the Abidjan City Breakers, which demonstrates the wide influence of African-American hip-hop on African culture by the mid-1980s.

Dates

  • 1984.

Language of Material

In English.

Biographical / Historical

The Jacksons, previously known as the Jackson 5, were a pop singing group whose youngest member was Michael Jackson. "Victory" the group's 14th album, was the only album to include all six Jackson brothers. It sold over two million copies in the United States and over 100,000 copies in the United Kingdom. The Jacksons followed it up with the Victory Tour, a concert tour of the United States and Canada in July-December 1984. Shortly after the tour ended, Michael and Marlon Jackson left the group.

Extent

.3 cubic feet. (.3 cubic feet.)

Description rules
Describing Archives: A Content Standard
Language of description
Undetermined
Script of description
Code for undetermined script

Repository Details

Part of the Division of Rare and Manuscript Collections Repository

Contact:
2B Carl A. Kroch Library
Cornell University
Ithaca NY 14853
607-255-3530
607-255-9524 (Fax)